When DataGene was established in 2016 we were asked to create its communication program from scratch.
This involved identifying key stakeholders and designing a suite of communication resources and activities.
The most visible product of this project is the DataGene website. Examples of communication resources and activities we have been involved with include:

• An awareness campaign around the ABV release campaign each April, August and December.
• Electronic newsletters.
• Media releases.
• Tech Notes and Fact Sheets.
• Farmer case studies (print and video)
• Annual reporting including printed Annual Update, AGM and a video.
• Research project communications (ImProving Herds, MIRforProfit): reporting, extension resources.
• Events such as the National Muster and Herd 19.
• Promotion and evaluation of tools such as HerdData and the Good Bulls App.
• Social media strategy and implementation.