Research consistently shows that people prefer to learn through the experiences of their peers. Over the years we have prepared hundreds of case studies aligned specifically to extension projects. They key is in the briefing: to identify the practical messages but to tell them through the voice of the farmer. A single case study can be reformatted and distributed through a variety of media (including social and video), with digital links to relevant online-resources. When needed, we utilise a network of experienced, specialist writers, many who have their own farms as well as agricultural qualifications.
Examples