The key to successful information sheets is to customise the content for the specific audience. We will often prepare a Tech Note (for advisers), a Fact Sheet (for farmers) and a flyer/postcard (for awareness) on the same topic. There’s a difference in length, language and emphasis. Both resources should articulate the practical implications but a Tech Note for advisers needs to provide credible evidence to support the recommendations and a fact sheet needs to focus on ‘what’s in it for me?’ and ‘how do I turn this into action?’
Examples
- Heat Tolerance Breeding Value: Tech Note, Fact Sheet, Postcard, Farmer testimonials, animated gifs for social media
- Complementary Forage Systems Tech Notes